THE GREAT AMERICAN ROAD TRIP
We took an old 1948 Spartan Manor and renovated it to become a barbershop on wheels that we sent cross country with two Cremo brand ambassadors, Edward and Faith. This mobile barbershop started in Laguna Beach, California at the Logan Brothers Barbershop and ended in Saugus, Massachusetts at the oldest Barbershop in the country. Edward and Faith stopped at barbershops along the country giving away free haircuts and shaves, visiting iconic American landmarks, and spreading brand awareness and providing product samples along the way. In addition to social media support, we created a custom logo, landing page, and sent a film crew to document the bigger stops.